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The Preferred Home Staging Training & Designation for Luxury Realtors
The Preferred Home Staging Training & Designation for Luxury Realtors
Now Celebrating Our 26th Year as Home Staging Industry Leaders & Innovators
GET LUXURY HOME STAGING EXPERT® CERTIFIED
Luxury homeowners expect more from their agent than average. They require a certain level of discretion and a higher-level of expertise. They don't want to hear it from a third-party first. They want to hear it directly from you! Considered leaders of the Home Staging Industry since 1999, our comprehensive workshops were designed to help you refine your skills Luxury Home Staging Expert® Certification and empower you with all the tools you need for success!
“The first step in exceeding your customer’s expectations is to know those expectations.”
- Roy H. Williams
BECAUSE HOME STAGING IS SMART MARKETING
“If you do what you’ve always done, you’ll get what you’ve always gotten.”
- Tony Robbins
No matter what price-bracket the home is in, the goal of the seller is always to get it sold quickly for the best possible price. Buyers want a home that appeals to their needs and aspirations. Home Staging is the winning marketing strategy that ticks all the boxes! When a listing can meet or even exceed the buyer’s expectations, they’re going to want it and are often willing to jump through hoops to make it their own. And that’s what home staging is. It’s about giving the buyers what they want. It’s that simple. The goal for any Realtor should be to present their listing with the potential buyer in mind. Always. When you start looking at a listing as a product. When you understand that a superior product is going to garner superior results. When you recognize that armed with a Home Staging Expert® Certification you have it within your power to create those buyer-friendly rooms that sell. That’s a winning marketing strategy that people want to buy.
ABOUT THE LUXURY HSE DESIGNATION
As the fastest growing home staging training resource in the marketplace and the ONLY hands-on training specifically designed for Realtors, Home Staging Expert® enjoys a stellar reputation! The LUXURY HSE Certificate & Designation are recognized as the most distinguished and solid investments for Realtors® in the industry. We don’t spend time trying to ‘up-sell’ other products or courses because we don’t have to. By offering an elevated level of insight and training, Home Staging Expert® raises the bar on industry standards to ensure our Certified LUXURY HSE’s have been provided with a pragmatic, results-driven foundation and possess a well-balanced combination of both classroom instruction and hands-on experience.
“A year from now, you’ll wish you had started today!”
- Karen Lamb
Luxury Realtors® Attending Our 2-Day Hands-On Workshop
√ No prerequisites or minimum experience necessary to become certified
√ No additional courses required to maintain your designation
√ No annual fees to renew your certification - You’ll be HSE Certified for the life!
Pssst…Did you know that most home staging training companies charge a significant annual renewal fee to maintain their designation? Make sure you know what you’re signing up for! Our one-time workshop pricing is all-inclusive. No hidden fees, agendas, or surprises. Once an HSE, always an HSE!
SEE WHAT TOP PRODUCING REALTORS®
ACROSS THE COUNTRY HAVE TO SAY ABOUT OUR TRAINING
“I loved the class, loved my instructor, and felt like it was the best class of all time! I didn’t believe that learning home staging was necessary for me, but now I feel like it’s mandatory, even in this crazy, busy real estate market. I work in the high-end home range and typically the homes are well appointed, but I still feel it’s imperative to stage those homes. I have a $5.3 million dollar property I listed just before the workshop, then went back and used what I learned. Now it looks drop dead gorgeous!” - Audrey Will, Luxury Real Estate, Sotheby’s International Realty
“If you have the chance to take this course, you should do it!”
— Jennifer W. Coulson, Global Luxury Specialist, Coldwell Banker Distinctive Properties
“I really advise anyone to take this class! It is definitely worth it! I’ve been selling houses with my team and staging them for about 20 years now and I learned a lot of new tricks!”
— Ronda Courtney, RE/MAX Leaders and author of The Survival Guide to Selling Real Estate: Release the Golden Handcuffs by Finding True Work-Life Balance
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Cindy Burns - Luxury HSE Certified
Martha Turner - Sotheby’s International Realty
Texas
“Both Tish and I thoroughly enjoyed the workshop, and we really got a lot out of it. I think any active Realtor® would benefit greatly from taking this class and participating in your workshop. It was all very informative, and everyone had a great time! Although I will not be as active as a (hands-on) stager, the information will help my clients. I can’t help but believe that your workshop would be instrumental in helping any active, high-producing, well-rounded Realtor® to enjoy even greater success! Thank you again. It was great fun, and we really enjoyed meeting you!”
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Mark Standridge - Luxury HSE Certified
Texas
“Lori delivered an outstanding 2-Day Workshop on home staging. The hands-on experience allowed us to directly apply the principles and suggestions covered in the lectures. The class had a welcoming and collaborative atmosphere, where everyone was encouraged to share their thoughts and feedback. This supportive environment fostered active participation and helped reinforce the staging concepts and practices discussed throughout the workshop.”
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Janet Hu - Luxury HSE Certified
Berkshire Hathaway California Properties
California
"The 1-Day Home Staging Workshop taught by Lori Matzke was an amazing learning experience that helped us put into practice and solidify the 4 key principles in staging a home to showcase its best features. The property we worked on was the perfect example of the difference between effective staging and merely decorating. At first glance the home's furnishing were mostly current, on-trend, and visually appealing, but their placement and overabundance of accessories needed rearranging and editing to better highlight the features.
I really appreciated Lori’s teaching style, which fostered a casual and collaborative atmosphere. She encouraged us to explore our ideas and try them out. We reworked each space in collaboration with other students; some rooms were more challenging than others and it was a real confidence builder to reach that ‘aha' moment when our ideas and objectives came into alignment. I highly recommend!"
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Deb McCracken - Luxury HSE Certified
Minnesota
“Thanks for such a fun and productive workshop! I loved it and felt like I was ‘with my people’. I can see why you are so good at what you do! You have inspired me to add this service to my business and CHARGE FOR IT! I’ve always thought I had a knack for staging and became the ‘go to gal’ for room planning and furniture selections in my previous position. But after the class, I now realize this ‘knack’ of mine is of value as most people I know still ask me for help. So, thank you for giving me permission to realize I have a talent I can sell, damnit!”
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Janet Meier - Luxury HSE Certified
California
"Enjoyed the class! The course manual has a great summary of tips with photos and examples. The in-person course was very rewarding. Not only did we get an opportunity to apply concepts, but we were also able to learn from each other and gain insights from multiple people’s perspectives and experience. No amount of book learning can replace the value of hands-on practical application!"
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Creighton Grose - HSE Certified
Georgia
“An ideal course for beginners as well as seasoned agents. Beginners will learn the principles of what’s important about staging and how to effectively deliver a staged space. More experienced agents will be able to hone in and refine the core strategies that bring consistency to a wide variety of scenarios. Both groups will get a wealth of resources and guidelines.”
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Susan Martin - Luxury HSE Certified
Century 21 - Martin & Associates
Vermont
“The 2-Day Home Staging Expert® Workshop was very enjoyable! My clients are thrilled with the value-added service, making it easier to compete for listings. I traveled from Vermont (to Colorado) for the course and so glad I did. I highly recommend it to any agent seeking to broaden their skill sets for listing and selling!”
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Nita Gray - HSE Certified
Keller Williams Atlanta Classic
Georgia
“The Home Staging Expert® Course is an incredibly informative and valuable resource for anyone pursuing certification as a home stager! With her extensive knowledge, Lori delivers the course in a clear and easily comprehensible manner. I would recommend enrolling in the HSE Workshop to enhance your skills in this field.”
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Susan Church - HSE Certified
Keller Williams Realty First Atlanta
Georgia
“Lori was very prepared and well organized and kept things focused and engaging throughout the entire Zoom process. The visuals and manual handout kept accurately to the subject and presentation, but also serve as a valuable reference tool moving forward in my Real Estate Business.”
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Get Certified Today!
Join us for one of our upcoming workshops.
CLICK HERE for details
WHY MORE LUXURY REALTORS® ARE GETTING HOME STAGING EXPERT® CERTIFIED
“There are only two ways to establish a competitive advantage: Do things better than others or do them differently.”
- Karl Albrecht
If you’re already a Luxury Realtor® or an agent trying to break into that market, you already know the mindset of the luxury property owner is completely different than average. They have much higher expectations of their agent and look to them for more guidance and expertise and are less open to bringing in a third-party for additional assistance. That’s why it’s imperative for a Luxury Realtor® to have first-hand working knowledge of the home staging process to guide their client through without offending.
The Home Staging Expert® Training Workshops were specifically designed with the Realtor in mind. We don’t teach you ‘how to work with a stager’ like so many of our competitors, we teach you how to actually stage a property to appeal to more potential buyers and ensure you’re able to provide specific and effective instructions to your client for outstanding results!
WE DIDN’T CREATE THE HOME STAGING CONCEPT. WE PERFECTED IT.
WHAT YOU LEARN FROM THEM
This Luxury Property was staged by a Realtor who earned their certification from one of our well-known competitors.
WHAT YOU LEARN FROM US
This is that same listing, utilizing all the same furnishings and accessories, after being re-staged during a Luxury Home Staging Expert® Hands-On Workshop using our methods and techniques!
You’re not the only one taking notice of the marketable difference in the end result! So do potential buyers.Every listing deserves to look its best, and every seller deserves to work with a Realtor® who knows what they’re doing!
Our workshops teach you a completely different way to think about what you’re selling, from the moment you first meet with your potential client on a listing appointment, to the moment the first potential buyer walks through that front door
THE LUXURY HOME STAGING EXPERT® ADVANTAGE
A properly staged home should take potential buyers on a journey, gently guiding them from one fabulous space to the next without any interruptions, ensuring all the positive features stand out along the way. Staging a home for market should be both thoughtful and strategic and that’s exactly what you’ll learn from us. Our training program is based on 25 years of hands-on home staging experience, not just hearsay, theories, or concepts, to ensure you’ll understand how to achieve home staging success for yourself!!
We pride ourselves on our working-home-stager status. The vast majority of companies offering home staging training cannot claim the same. But staging homes is what we've been doing since 1999 and it's what we love to do! We know how to handle every situation, what works and what doesn't, and how to turn any home into a staging success story. Our experience, streamlined methods, and ability to communicate what needs be done to get the homeowner on board are just a few of the many reasons our workshops rank superior.
With over two decades of experience as a working home stager, HSE Founder and President Lori Matzke understands exactly what it takes to give any listing that all-important ‘WOW’ factor, appealing to the most potential buyers and enjoying top dollar for your efforts. Under Lori’s direct guidance, guidelines, influence, and instruction, our Certified HSE Training Team have been educated in all aspects of our program and principles and bring along their own set of unique skills and expertise to ensure you enjoy an exceptional workshop experience. Register for one of our immersive workshops today and gain all the knowledge and confidence you need to turn any property into a highly desirable, buyer-friendly listing
“Rarely have I seen a situation where doing less than the other guy is a good strategy.”
- Jimmy Spithall
UPCOMING HSE WORKSHOPS
All Workshops Open to Both Realtors® & non-Realtors®
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2-Day Live-Virtual
Day 1 - 9:00 a.m. - 1:00 p.m.
Day 2 - 9:00 a.m. - 1:00 p.m.
9 CE Credits for MI Realtors
$795.00 Investment -Register Here
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2-Day Hands-On
Day 1 - 9:30 a.m. - 4:00 p.m.
Day 2 - 9:30 a.m. - 2:00 p.m.
$995.00 Investment - Register Here
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1-Day Hands-On
9:00 a.m. - 4 p.m.
7 Continuing Ed Credits for MN Realtors
$795.00 Investment - REGISTER HERE
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2-Day Hands-On
Day 1 - 9:00 a.m. - 5:00 p.m.
Day 2 - 9:00 a.m. - 1:00 p.m.
8 CE Credits for FL Realtors
$995.00 Investment - Register Here
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2-Day Hands-On
Day 1 - 9:30 a.m. - 4 p.m.
Day 2 - 9:30 a.m. - 2 p.m. via Zoom
11 Continuing Ed Credits for TX Realtors
$995.00 Investment - REGISTER HERE
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2-Day Hands-On
Day 1 - 9:30 a.m. - 4 p.m.
Day 2 - 9:30 a.m. - 2 p.m. via Zoom
11 Continuing Ed Credits for TX Realtors
$995.00 Investment - REGISTER HERE
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1-Day Hands-On
9:00 a.m. - 4:00 p.m.
7 Continuing Ed Credits for MN Realtors
$795.00 Investment - Register Here
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2-Day Hands-On
Day 1 - 9:00 a.m. - 5:00 p.m.
Day 2 - 9:00 a.m. - 1:00 p.m.
8 CE Credits for FL Realtors
$995.00 Investment - Register Here
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2-Day Hands-On
Day 1 - 9:00 a.m. - 5:00 p.m.
Day 2 - 9:00 a.m. - 1:00 p.m.
8 CE Credits for FL Realtors
$995.00 Investment - Register Here
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1-Day Hands-On
9:00 a.m. - 4 p.m.
7 Continuing Ed Credits for MN Realtors
$795.00 Investment - REGISTER HERE
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2-Day Hands-On
Day 1 - 9:30 a.m. - 4:00 p.m.
Day 2 - 9:30 a.m. - 2:00 p.m.
11 CE Credits for TX Realtors
$995.00 Investment - Register Here
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