Staging homes for a living can be a very fun and very lucrative business. It’s where our Founder & President, Lori Matzke, got her start. Because there were no handbooks or instructions on staging back then, Lori learned her craft through years of trial and error. One of the things she realized early on was the fine line between home staging and interior design. It can be very easy to confuse the two if you don’t understand the framework. It requires an entirely different skill set. The purpose of staging a property for market is to get the buyer interested in the actual listing, not all the stuff contained within. Yet too many professional home stagers and real estate agents alike still get them confused. Our workshop will get you started on the right track. When you understand the thought process behind everything you do, success is sure to follow!