7 Things Home Owners Need to Know BEFORE Staging Their House to Sell


1) You only have one chance to make a positive first impression. And that cliché is true for a reason. Don’t take a ‘wait and see’ attitude when it comes to selling your home or you will surely be disappointed. Instead, be proactive and make sure everything is in tip-top shape and your house is staged-to-sell BEFORE it goes on the market.

2) Staging is not about hiding and/or masking flaws. It’s about playing up the positive features of your home and making them so desirable, the negatives no longer stand out! If you start the process with that in mind, the negatives will become far less noticeable and/or disappear altogether.

3) Potential buyers can’t see a buyer’s allowance. They can only see what’s there right now. So if you’re trying to convince yourself that a buyer would rather pick out their own new carpeting and can look past the dated shag your living room’s been sporting since 1973, think again! Most buyers these days prefer move-in ready and have a hard time seeing past what’s there right now.

4) Keeping up with the Jones’ isn’t a bad thing. When it comes to selling your house, making sure your home is competitive with comparable listings on the market in your neighborhood is a must if you want top dollar! In other words…don’t expect to list at the same price point as your neighbor down the street with a totally remodeled kitchen and bath if you haven’t even freshened up the paint in 20-plus years.

5) It’s not about how YOU use the space, but how potential buyers will be using it. For example, if you’ve been using your formal dining room as a home office, you need to transform it back into a formal dining room, because that’s what potential buyers will be expecting. Anything short of that will leave buyers feeling like you’ve run out of room and they won’t have any space to eat a sit down meal or entertain.

6) No one wants to buy a broken down house. Except for the bargain hunters, of course. But they’ll be looking for a basement bargain price to match. If you’ve been neglecting repairs, the time is now to fix everything in disrepair. Potential buyers typically want move-in ready, or a low-ball price if they’re willing to tackle it themselves.

7) Don’t take it personally. Not everyone is going to fall in love with your house, just like you likely didn’t fall in love with every single house you looked at before buying yours. But find out why they aren’t lovin’ it! Ask your Real Estate Agent to follow up with feedback after every showing. If you’re hearing the same issue over and over and over again and it’s something you can fix, then fix it!

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