Home Staging has been around for years now, and though almost considered a standard practice when it comes time to sell your home, there is still a lot of misinformation floating around out there. Here are a few of the most common misconceptions about Home Staging and the Home Staging Industry, and the facts that debunk them.
1) Home Staging is a Regulated Industry, like Real Estate –
Actually, no it isn’t. While it’s important to verify any stager you hire has a portfolio of their own and can provide references upon request, that doesn’t necessarily mean they will have any professional credentials. Unlike Real Estate or Interior Design for that matter, because the Home Staging Industry isn’t regulated by a formal governing body, literally anyone can call themselves a staging pro. While there are many courses and certifications available from many different sources, including our own, none of these certifications/designations/accreditations are offered through a state or federally regulated governing board. They are awarded by the company offering the course.
2) Home Staging is the same as Interior Design –
While these two professions are often thought to be one in the same, they should actually be considered polar opposites. Though both have to do with the styling of a home, that’s where the similarities end. Interior Design is the process of enhancing a home to appeal to the owner’s aesthetics and how they use their space. Home Staging focuses on playing up the space itself by directing attention to the positive features of the actual structure and presenting them with many potential buyers in mind. Interior Design specializes in individuality, while Home Staging tends to de-personalize a space maintaining visual appeal so the home will attract a larger audience.
3) Home Staging is only for Vacant Houses –
In my own business, I actually stage more occupied homes than vacant listings. Because most people don’t live in their house the same way it should be presented to sell, staging an occupied home is just as beneficial and just as necessary. The ultimate goal for both is always the same…to sell the home quickly for the highest possible profit.
4) Home Staging is for Frumpy Houses, not Mine –
Well, I don’t live in a ‘frumpy house’, but I would still need to stage it to sell! Staging is all about presenting a home to highlight the best features of the space, not the owner’s stuff! And since most homes have been decorated to appease the owner’s style, creating a more universal appeal is really the key. In other words, a ‘frumpy house’ shouldn’t be the only consideration. The fact is, most houses could definitely benefit from a few updates, editing, and rearranging to make a positive first impression on potential buyers.
5) Home Staging is too Expensive –
Selling your home is usually the single, largest financial transaction most individuals will ever experience. This isn’t like selling your old sofa on craigslist, this is a major deal worth thousands…or even millions…of dollars! When you consider that the longer a home sits on the market, the more price reductions it will undertake…why on earth would anyone leave something like that to chance? It’s far better to spend a little money upfront to ensure the house shows well than allow that house to linger and lose perceived value. In the grand scheme of things, staging fees are a drop in the bucket. So shop around and find a stager with experience, references, and an impressive portfolio, and you are sure to find a staging pro that fits your needs and your budget.