DOES YOUR MLS LISTING DESCRIPTION STAND OUT FROM THE CROWD?

As someone who trolls the MLS frequently, I am often surprised by the uninspiring descriptions some agents use to define the homes they’ve signed on to represent.  It’s perplexing to me, as I would think the description…along with many beautiful photos, of course…would be a HUGE opportunity to get potential buyers in the door!

Case in point, I recently spotted a listing in a city I was not familiar with that popped up in the surrounding area of my search criteria.  The agent boasted ‘just one block from the lake’ in the description.  Sounded pretty great at first, yet no mention of the name of the lake, or whether or not it was a fishing lake, a swimming lake, or even had public access.  And no pictures of said lake, either.

I tried to look for it on the map.  A fairly well-sized water mass did show up there, but still no name.  I looked up the town on Wikipedia scrounging for info.  Nothing.  I even searched the city’s website.  And absolutely no mention.  In fact, I spent at least 30-minutes trying to figure out ‘WHAT lake?’, until I finally just gave up.  It was a major turn-off.  And for the listing agent of that property, what a missed opportunity to expand their potential buyer pool beyond those who already live there!

Yes, if someone was REALLY interested, they would definitely call and find out.  But if the Realtor was REALLY motivated, that information would already be listed in the description.  That’s the kind of detail that might prompt a potential buyer into actually making that phone call!  That’s the kind of detail that prompts more showings and more sales!  That’s the kind of detail that could turn an MLS troll like me into a potential buyer!

So what makes one listing stand out from the next?  That’s up for you to decide, but don’t overlook a single attribute and leave no stone unturned!  Is the house blessed with mature fruit trees out back?  A large kitchen pantry?  Is it within walking distance of the local dog park?  Does the house have wood floors?  Well, what kind of wood floors?  Oak, walnut, pine?  Or are there original wood floors hiding beneath the carpeting?  Don’t forget to mention, because not everything is obvious from photos alone.

Just like staging a home for market, the devil is in the detail, or so they say.  And all those little and sometimes not so little details you might take for granted and/or don’t seem important enough for you to mention, could very well be on the dream home wish list for someone else!

 

 

 

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