Home Staging Expert®

established in 1999



In 1999, Lori Matzke decided to explore a more creative field than her accounting background offered. After running a small but very successful one line ad under home organizing in the local newspaper, it wasn't long before she rolled those skills into home staging... and she's never looked back!

Over the next few years, she honed her skills and by 2002, started offering classes for others looking to get into the industry nationwide. With her expertise as a working home stager, she was the first to integrate the business and marketing aspect into the course. By 2004 she had released the first book ever published on home staging.

Considered a home staging pioneer, she has trained many successful high-profile home stagers and Realtors® nationwide, and is still one of the only working home stagers in the country to also offer training.

These days, Lori divides her time equally between traveling the country with training workshops and staging homes in the Minneapolis/St. Paul, Minnesota metro area.


DESIGNERS - Albert Hadley and Jonathan Adler

INSPIRATION - France, the great outdoors, and amazing architecture

COLOR COMBO - Silver with anything and worn leather teamed with shades of red

QUOTE - "You gotta get it while you can!" - Janis Joplin

PET PEEVE - Design snobs

GUILTY PLEASURE - HGTV's 'Design Star' and Ebay